The best result of successful publicity efforts is for a reporter to request an interview. Yet, the prospect of being interviewed by the media can reduce the unprepared to a nervous wreck. This workshop will show you how to give a great interview by asking the right questions before the interview and by giving the right answers during it and by following up after. We’ll spend the first half of the workshop refining your key messages and preparing you for interviews for print, broadcast or online media and the last half of the workshop videotaping and critiquing each other’s interviews. You’ll learn how to deliver your key messages to any reporter in any medium and get the word out on your organization under any conditions. You’ll receive a DVD of your on-camera interviews after the workshop so you can continue to develop your interview skills long after the workshop.

You'll learn to:

• Craft your key messages and convey your company’s core values in media interviews
• Ask the right questions from the reporter before the interview so your capable, confident and comfortable with your answers
• Customize your interview for print, broadcast and online journalists
• Ensure the reporter gets the story they want while telling the story you want
• Research the reporter and their media outlet before the workshop
• Critique your interviews and that of other participants through video-taping
• Communicate your key messages even in a crisis
• Secure media clippings of your interviews though media monitoring services
• and much more…

Early bird bonus:

Register for the workshop before August 31, 2012 and save $20 AND you'll get immediate access to the handouts, training videos and resources in advance of the workshop. Get more training for less money, get a jump on things and maximize your learning experience!

* Workshop fees displayed below include gst and do not yet display any earned early bird or group registration discounts. These discounts will be deducted from your shopping cart at the end of the registration process, as applicable.

Questions or prefer to register over the phone? Give us a call at (780) 695-5675.