|
1 |
Online Newsroom Template
A template for an online newsroom.
|
|
2 |
Social Media News Release Template
a template for a social media release.
|
|
3 |
Tips for an Online Newsroom
Tips encompass essential content, functionality, setup, design, reporting, integration components and journalists’ tools to include in an online newsroom. They offer a printer friendly version. If you are coming to the workshop, please print this list out and bring it and as many of the elements on the list as you are able to bring to the workshop.
|
|
4 |
Designing an Online Newsroom
The newsroom section in corporate and government websites is not just about press releases anymore and nor is it just for the press. The demand by a broad spectrum of customers to be updated on what’s happening at every front of the organization combined with the organization's need to promote and educate customers about new directions has expanded the role of the newsroom. In this article, we take a look at what goes into this enhanced newsroom and how to design for it.
|
|
5 |
Online Newsroom Example: Humane Society of the United States
A good example of a newsroom. Note the number of points of contact they invite. Also check out the "About Us" section so you can see how a page is optimized for the web with good use of keywords, anchor links as well as inbound and outbound links.
|
|
6 |
Social Media Newsroom Example
An example of a social media newsroom. Not only does this set of buttons connect the website visitors with the online networks in which the Humane Society are building community, the incoming links from these social media sites that all have high page rank value increases the page ranking of the website of the society. It would be helpful to set up a social media newsroom for your website for this benefit alone.
|
|
7 |
Online Newsroom Example: Centre for Disease Control & Prevention
A good example of an online newsroom.
|
|
8 |
A good example of an online newsroom.
A good example of an online newsroom from Agri-Foods Canada.
|
|
9 |
Online Newsroom Example: Children's Hospital Boston
Good example of an online newsroom.
|
|
10 |
Online Newsroom Best Practices
Online Media Rooms are an important part of any organization’s Web site and a critical aspect of an effective media relations strategy. Research shows that pages in the Online Media Roomare among the most highly trafficked on a site. Done well, a good Online Media Room will turn journalists who are just browsing into interested writers who highlight your organization positively in stories.
|
|
11 |
Online Newsroom by David Meerman Scott
a chapter from David Meerman Scott's book New Rules of PR that covers building an online newsroom.
|
|
12 |
Transcript from an Online Newsroom Workshop
a transcript from a workshop on online newsrooms.
|
|
13 |
Example of Creative Use of Corporate Media
The Toronto Humane Society makes good use of corporate media but seemingly less use of social media than does their counterpart, The Humane Society of the United States. If I were a humane society in Canada, I would create a strategy for using both corporate and social media in the way of each these organizations have.
|
