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Media Training and Social Media Workshops in Edmonton, St Albert

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Master Media Interviews Workshop 2012 - Details
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Where: mediamag's training room , Summit Centre200 Boudreau Road, St. Albert (CA).
Main floor boardroom
Date: September.19.2012
Time: 01:00 -04:00
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Event description:

Master Media Interviews WorkshopThe best result of successful publicity efforts is for a reporter to request an interview. Yet, the prospect of being interviewed by the media can reduce the unprepared to a nervous wreck. This workshop will show you how to give a great interview by asking the right questions before the interview and by giving the right answers during it and by following up after. We’ll spend the first half of the workshop refining your key messages and preparing you for interviews for print, broadcast or online media and the last half of the workshop videotaping and critiquing each other’s interviews. You’ll learn how to deliver your key messages to any reporter in any medium and get the word out on your organization under any conditions. You’ll receive a DVD of your on-camera interviews after the workshop so you can continue to develop your interview skills long after the workshop.

You'll learn to:

  • Craft your key messages and convey your company’s core values in media interviews
  • Ask the right questions from the reporter before the interview so your capable, confident and comfortable with your answers
  • Customize your interview for print, broadcast and online journalists
  • Ensure the reporter gets the story they want while telling the story you want
  • Research the reporter and their media outlet before the workshop
  • Critique your interviews and that of other participants through video-taping
  • Communicate your key messages even in a crisis
  • Secure media clippings of your interviews though media monitoring services
  • and much more…

Early bird bonus:

Online media trainingRegister for the workshop before August 31, 2012 and save $20 AND you'll get immediate access to the handouts, training videos and resources in advance of the workshop. Get more training for less money, get a jump on things and maximize your learning experience!

Keen on attending this workshop but the date doesn’t suit your schedule? Book a private three hour training session online or at your office or mine for $250. Call for more information and to book your private session.

* Workshop fees displayed below include gst and do not yet display any earned early bird or group registration discounts. These discounts will be deducted from your shopping cart at the end of the registration process, as applicable.

Questions or prefer to register over the phone? Give us a call at (780) 695-5675.
Group Discounts
# Minimum number of tickets Discount per ticket
1 2 $ 25.00
Early Registration Discounts
# Registration before date Discount per ticket
1 August.31.2012 $ 20.00
Registration options:
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Master Media Interviews Workshop $ 204.75
Additional options:
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1 hour online tutorial, if registration completed by July 31, 2012 Free Registration
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What is unique about Marilyn Jones, our workshop instructor?

marilyn150Nowadays, many communication professionals are hanging out their media relations and social media shingle. How can you tell one from another? Consider the depth of their background. There are some who know how social media works but know little about sound marketing practices. There are some who know how traditional media works but know little about how to apply sound communication principles to new and innovative channels of communication.

Marilyn Jones offers:

  • Thirty five years of publishing, media, communications and marketing experience working for mission driven organizations in Alberta
  • Experience of having given workshops on media, communications, social media and epublishing to more than 450 arts, entrepreneurs and community organizations throughout Alberta
  • Expertise in using online communication tools and content management systems that offer users the support of the free and open source community around the world e.g. Wordpress, Joomla, Drupal.
  • Creativity drawn from many years of marketing in the arts, sports and social services and able to integrate traditional and nontraditional communication tools grounded in sound marketing principles and practices
  • Honors Degree in English from the University of Alberta - graduated with first class distinction
  • Master of Publishing Degree from Simon Fraser University - attended on partial scholarship from Penguin Books

If you're thinking of refreshing your communication skills and taking some media relations or social media training, make sure that your investment of time and money is sound. You only have so much time even if cost isn't an issue. Here's how to differientiate one instructor from another. Find out the instructor's name and do a Google search to find out their background, expertise and experience. The social media tools make it easy to differentiate an experienced and knowledgeable media relations and social media instructor from one who is not yet.

When you're searching for our instructor, search for Marilyn Jones. Or you can check out what participants and clients have to say about our media relations and social media training services.

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