If you haven't yet taken a look at LinkedIn now is the time to consider using the largest business networking site on the Web. Come see how the newest features recently launched by LinkedIn can help you reach customers, donors, volunteers, and prospects and the steps companies are taking to represent themselves effectively on LinkedIn. Or perhaps you already have set up your LinkedIn profile, accepted a few connections, and invited some people to connect. What do you do next? With so many activities on LinkedIn, how do you know which ones are worth your time? It's easy to spend hours poking around with no reward.

It doesn't have to be that way. You can focus your energy on just high-value activities. This workshop demonstrates the six key things you should do regularly to maintain your presence and build your reputation on LinkedIn, the top six applications that will make your life easier, and the four must-do tasks that you only need to do once.

You'll learn:

• How to create a LinkedIn profile that gets found by your ideal clients
• How LinkedIn can support your current sales and marketing efforts
• Tactics to utilize LinkedIn to generate more sales leads
• How to do targeted searches for prospects
• How to prospect and mine LinkedIn groups for potential customers
• Methods to utilize LinkedIn to gather customer intelligence to better prep for in-person meetings, job interviews and pitches
• The best way to build your connections and why quality is more important than quantity
• 5-10 strategies that will generate business results (prospecting, customer intelligence gathering, customer tracking)
• The etiquette you must follow when using LinkedIn so you don't anger or alienate other users
• Common mistakes beginners make that will make you look like a huckster
• The truth about endorsements: why they're like gold, and the quickest way to collect them (I wish I had known this a year ago!)
• The smartest way to use the question and answer features to promote your expertise and dazzle people with your knowledge Why it's smart to use LinkedIn to promote any product, service, cause or issue
• The etiquette you must follow when using LinkedIn so you don't anger or alienate other users
• Common mistakes beginners make that will make you look like a huckster
• Tricks for using LinkedIn to generate leads long before you make the sale
• How to use it to accelerate sales after you have everything else in place
• Strategies for managing your time and incorporating LinkedIn into your already busy week
• What do you absolutely need to have in place before you even attempt a “campaign” on LinkedIn
• The differences between a LinkedIn campaign (or any social media campaign) and traditional promotional campaigns...you must know the new set of rules
• Why the risks are greater on a LinkedIn promo campaign than, say, an email campaign
• The key elements of a LinkedIn promotional campaign, regardless of what you're promoting
• The timeline for a successful campaign...what you must do and in what order
• How to avoid getting perceived (or flagged) as spam so all your hard work doesn't go down the drain
• Case studies of stellar promotional campaigns, what made them great...and strategies you can steal for your own campaigns
• How to dovetail what you're doing on LinkedIn with other social networking sites so you cross-promote

...and there will be plenty of time for your questions.

Attendees will also receive an action plan that will allow them to implement the tactics outlined in the session. The action plan is a step-by-step process that provides you with the tools and checklists you need to setup optimize and utilize LinkedIn.

Early bird bonus:

Register for theworkshop before June 30, 2012 and save $20 AND you'll get immediate access to the handouts, training videos and resources in advance of the workshop. Get more training for less money, get a jump on things and maximize your learning experience!

* Workshop fees displayed below include gst and do not yet include any earned early bird or group registration discounts. These discounts will be deducted from your shopping cart at the end of the registration process, as applicable.

Questions or prefer toregister over the phone? Give us a call at (780) 695-5675.