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Media Training and Social Media Workshops in Edmonton, St Albert

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Creating & Optimizing Content For Websites & Social Media Workshop 2012 - Details
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Where: mediamag's training room , Summit Centre200 Boudreau Road, St. Albert (CA).
Main floor boardroom
Date: October.17.2012
Time: 01:00 -04:00
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Event description:
w_onlinemarketing250If you work for a nonprofit organization you already know that creating content for your website and social media communications is one of the biggest obstacles to overcome — late content, bad content, and inconsistent off-message content impact negatively on your relationship building initiatives. And if your content is lacking, inconsistent or off-message, you've wasted your time on everything else.

In this workshop, we'll review strategies for creating high-quality content -- text, images, photos, videos, multimedia -- that will nurture your clients, customers, volunteers, donors and the media through the online engagement process. Additionally, you'll discover many ways you can start taking advantage of free, fast and easy content development tools and processes right now in order to realize immediate, meaningful and measurable results.

You’ll learn how to design and optimize your content for your targeted audiences as well as to attract prospects via Google and other search engines that rely upon well crafted words to attract their attention. You'll also develop strategies for organizing and managing your content so it's easy to locate and replicate for multiple applications. By the end of the workshop, you’ll know how to create better and more targeted content your audiences will care about enough to engage with they that will forward it to their friends. That's the true power of social media!

Early bird bonus:

Online media trainingRegister for the workshop before September 30 and save $20 AND you'll get immediate access to the handouts, training videos and resources in advance of the workshop. Get more training for less money, get a jump on things and maximize your learning experience!

Keen on attending this workshop but the date doesn’t suit your schedule? Book a private three hour training session online or at your office or mine for $250. Call for more information and to book your session.

* Workshop fees displayed below include gst and do not yet include any earned early bird or group registration discounts. These discounts will be deducted from your shopping cart at the end of the registration process, as applicable.

Questions or prefer to register over the phone? Give us a call at (780) 695-5675.
Group Discounts
# Minimum number of tickets Discount per ticket
1 2 $ 25.00
Early Registration Discounts
# Registration before date Discount per ticket
1 September.30.2012 $ 25.00
Registration options:
Add to cart Qty Ticket Name Ticket Price
Creating & Optimizing Content Online Workshop $ 204.75
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What is unique about Marilyn Jones, our workshop instructor?

marilyn150Nowadays, many communication professionals are hanging out their media relations and social media shingle. How can you tell one from another? Consider the depth of their background. There are some who know how social media works but know little about sound marketing practices. There are some who know how traditional media works but know little about how to apply sound communication principles to new and innovative channels of communication.

Marilyn Jones offers:

  • Thirty five years of publishing, media, communications and marketing experience working for mission driven organizations in Alberta
  • Experience of having given workshops on media, communications, social media and epublishing to more than 450 arts, entrepreneurs and community organizations throughout Alberta
  • Expertise in using online communication tools and content management systems that offer users the support of the free and open source community around the world e.g. Wordpress, Joomla, Drupal.
  • Creativity drawn from many years of marketing in the arts, sports and social services and able to integrate traditional and nontraditional communication tools grounded in sound marketing principles and practices
  • Honors Degree in English from the University of Alberta - graduated with first class distinction
  • Master of Publishing Degree from Simon Fraser University - attended on partial scholarship from Penguin Books

If you're thinking of refreshing your communication skills and taking some media relations or social media training, make sure that your investment of time and money is sound. You only have so much time even if cost isn't an issue. Here's how to differientiate one instructor from another. Find out the instructor's name and do a Google search to find out their background, expertise and experience. The social media tools make it easy to differentiate an experienced and knowledgeable media relations and social media instructor from one who is not yet.

When you're searching for our instructor, search for Marilyn Jones. Or you can check out what participants and clients have to say about our media relations and social media training services.

Workshop Alumni

See who has taken media training workshops with us so far...

Read what workshop alumni had to say about their workshop experience